Hi, I'm Prasham 👋

Human Instinct & Systems Thinking
for Digital Outcomes.
I design decisions that matter.

Sr. Product Designer with 3+ years of experience specialising in high-growth platforms. M.Des from NID. Based in Mumbai.

View my work About me
Selected Work

Projects I'm proud of

Real problems, real impact — here's a look at the work behind the numbers.

Navigation · IA
Project 01

Website Navigation Revamp

Orchestrated a full information architecture overhaul of the website navigation system. Improved findability and wayfinding resulted in a measurable 9% reduction in user drop-off during critical conversion paths.

IA UX Audit Analytics
Dashboard · FinTech
Project 02

ETF Product Ecosystem

End-to-end design of a data-rich ETF dashboard and high-conversion buy journey. Led strategic UX decisions that drove an 81% surge in platform turnover and 34% growth in the client base, from 12.5k to 16.8k investors.

UX Research Data Viz Figma Prototyping
Mobile · Web
Project 03

IPO Product Redesign

Simplified a complex IPO application flow for both web and mobile. Streamlined the journey, removed drop-off points, and validated a 14% increase in engagement through structured user testing sessions.

User Testing iOS Android Maze
Complex UX · Trading
Project 04

Algorithmic Trading Platform

Lead designer on a high-complexity algo trading platform built for professional traders. Responsible for defining information architecture, end-to-end workflow mapping, and high-fidelity prototyping. Currently in development.

IA Complex UX Hi-fi Prototyping
Ways of Working

Skills I bring to the table

Research
Understanding people first
I lead with empathy, listening before solving. My research practice is built on genuinely wanting to understand the person on the other side of the screen.
  • User interviews and contextual inquiry
  • Ethnographic research and field observation
  • Usability testing, moderated and unmoderated
  • Affinity mapping and thematic analysis
  • Journey mapping and user personas
UX / UI Design
Craft that communicates and converts
I design interfaces that are not just visually sharp but behaviourally sound, grounded in how people actually think and interact with digital products.
  • Wireframing, hi-fidelity mockups and design systems
  • Heuristic evaluation and cognitive walkthrough
  • Interaction design and micro-interaction thinking
  • WCAG 2.2 accessibility standards
  • Cross-platform design, iOS, Android, and Web
Prototyping
Test before you build
From rough wireframes to high-fidelity interactive prototypes, I get ideas in front of real users fast to validate direction and reduce risk before development begins.
  • Interactive prototyping in Figma and Framer
  • High-complexity flows with Axure RP
  • Rapid iteration based on user feedback
  • Prototype-led user testing via Maze
Design with Business Goals
Where design meets outcomes
Great design is not just good UX, it moves metrics. I connect every design decision to business objectives, making it easy to prioritise what actually creates value.
  • UX metrics and KPI alignment
  • Data analysis with Google Analytics, Power BI, and Looker
  • Competitive analysis and UX audits
  • Double Diamond and Design Thinking frameworks
Systems Thinking
Design that scales
I build component libraries, token systems, and IA frameworks that keep products consistent as they grow, making design and engineering faster together.
  • Design systems and component architecture
  • Information architecture and navigation design
  • Figma variables and token management
Collaboration
Cross-team alignment
I thrive in cross-functional teams, bridging product, engineering, and stakeholders through clear communication, structured workshops, and shared design language.
  • Design sprints and ideation workshops
  • Agile development collaboration
  • Stakeholder presentations and design critique
My Toolkit

Tools I reach for every day

Figma
Figma
UI Design & Systems
FigJam
FigJam
Workshops & Mapping
Framer
Framer
Web & Prototyping
Adobe
Adobe Suite
Visual Design
Cursor AI
AI-assisted Dev
Lovable.ai
No-code Builds
Maze
Maze
Usability Testing
Google Analytics
Google Analytics
UX Metrics
Power BI
Power BI
Data Visualisation
Miro
Miro
Ideation & Research
Notion
Notion
Documentation
ChatGPT
ChatGPT
Research & Thinking
Claude
Research & Writing
Axure RP
Complex Prototypes
Figma
Figma
UI Design & Systems
FigJam
FigJam
Workshops & Mapping
Framer
Framer
Web & Prototyping
Adobe
Adobe Suite
Visual Design
Cursor AI
AI-assisted Dev
Lovable.ai
No-code Builds
Maze
Maze
Usability Testing
Google Analytics
Google Analytics
UX Metrics
Power BI
Power BI
Data Visualisation
Miro
Miro
Ideation & Research
Notion
Notion
Documentation
ChatGPT
ChatGPT
Research & Thinking
Claude
Research & Writing
Axure RP
Complex Prototypes
How I Work

My design process

1
Discover
User interviews, ethnographic research, competitive analysis, and heuristic evaluation to understand the real problem space.
2
Define
Synthesising research into personas, journey maps, and clear problem statements. Double Diamond thinking to narrow what to solve.
3
Design
Wireframes, hi-fi UI, and interactive prototypes, tested and iterated with users via Maze and moderated sessions.
4
Deliver
Dev-ready specs, design system handoff, QA of UI, and post-launch measurement with analytics to validate outcomes.
Experience

Where I've done the work

5paisa Capital Ltd.
Sr. Product Designer
Sept 2022 – Present
Mumbai, India
Projects & Focus Areas
ETF Ecosystem Navigation Overhaul IPO Redesign Algo Trading Platform App Revamp Information Architecture Design System UI Bug QA User Research Data-backed UX iOS · Android · Web Accessibility
WIRIN
Design Intern
June 2021
Bangalore, India
Wipro IISc Innovation Network
Projects & Focus Areas
Autonomous Vehicle Simulator Secondary Research Primary Research Wireframing Prototyping User Testing Visual Design
National Institute of Design
M.Des — New Media Design
2019 – 2021
Ahmedabad, India
Relevant Studies
Experience Design Problem Solving Ethnography Research Speculative Design Interaction Design HCI Information Architecture User-Centered Design Design Thinking
PC
3+ years industry experience
About Me

Crafting experiences,
not just screens

I'm Prasham, a product designer who believes the best digital experiences are born from genuine curiosity about people. I hold an M.Des from the National Institute of Design (NID) and bring 3+ years of hands-on experience designing complex, high-stakes products where clarity and trust are everything.

My process blends rigorous research with sharp visual craft. I care as much about why something is designed as how it looks. Whether I'm mapping a tangled user journey or refining a design system, I bring the same intention: make it simple, make it meaningful, make it work.

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Let's Connect

Got a project in mind?

Whether you need a design partner, a fresh perspective on your product, or someone who can bridge research and craft, I'd love to hear about it.

prasham0007@gmail.com LinkedIn +91 84606 06609