👋 Hi, I'm Prasham!

Growth-Driven
Product Designer.

I'm a Product Designer with a strong background in UX/UI design for Android, iOS and web platforms, simplifying complex user journeys into accessible solutions that ensure an increase in qualified leads and conversions.

4+
Years Experience
10+
Projects Launched
M.Des.
NID
Design Solutions

Featured Projects.

Website

Navigation bar overhaul.

How a data-led Information Architecture overhaul transformed a 119-link wall of chaos into an intent-driven, high-conversion navigation for 5paisa.

IA UX Audit Data Driven UI
Mobile · Web App

IPO Product Redesign.

Simplified a complex IPO application flow for web and mobile. Streamlined the journey and validated a 14% increase in engagement through structured user testing.

UX Research Redesign User Testing
Mobile · Web App

ETF Product Ecosystem.

Designed investment product ETF with its dashboard, detail page and buy journey for 5paisa. Led strategy, UX, and UI across mobile and web, resulting in an 81% surge in ETF turnover.

UX Research Dashboard Revenue Growth
Website · Web App

Algorithmic Trading Platform.

Lead designer on a high-complexity algo trading platform for professional traders. Defined IA, end-to-end workflow mapping, and high-fidelity prototyping. In development.

Complex UX IA Prototyping
What I Do

Skills & Process.

01
User Research
⌄
Understanding people first
  • User interviews & contextual inquiry
  • Surveys, diary studies & usability tests
  • Affinity mapping & insight synthesis
  • Personas, journey maps & JTBD
  • Clear problem statements that drive decisions
02
UX/UI Design
⌄
Design, prototype, validate
  • Wireframes, flows & information architecture
  • High-fidelity UI for Android, iOS & web
  • Interactive prototypes for user testing
  • Micro-interactions & motion design
  • Iterating before a line of code is written
03
Growth-Driven Design
⌄
Where design meets outcomes
  • Double Diamond & jobs-to-be-done framing
  • Funnel analysis & conversion optimisation
  • Tying design decisions to business goals
  • A/B testing & hypothesis-driven design
  • Post-launch data validation & iteration
04
Systems Thinking
⌄
Design that scales
  • Component libraries & design tokens
  • IA frameworks for scalable products
  • Multi-platform design systems
  • Accessibility & inclusive design
  • Dev-ready specs for engineering handoff
05
Collaboration
⌄
Cross-team alignment
  • Bridging product, engineering & stakeholders
  • Structured workshops & design critiques
  • Presenting rationale to leadership
  • Mentoring junior designers
  • Shared design language & documentation
Figma
UI Design & Systems
FigJam
FigJam
Workshops & Mapping
Framer
Framer
Web & Prototyping
Adobe
Adobe Suite
Visual Design
Lovable.ai
No-code Builds
Maze
Maze
Usability Testing
Google Analytics
Google Analytics
UX Metrics
Miro
Miro
Ideation & Research
Notion
Notion
Documentation
ChatGPT
ChatGPT
Research & Thinking
Claude
Research & Writing
Axure RP
Complex Prototypes
Figma
UI Design & Systems
FigJam
FigJam
Workshops & Mapping
Framer
Framer
Web & Prototyping
Adobe
Adobe Suite
Visual Design
Lovable.ai
No-code Builds
Maze
Maze
Usability Testing
Google Analytics
Google Analytics
UX Metrics
Miro
Miro
Ideation & Research
Notion
Notion
Documentation
ChatGPT
ChatGPT
Research & Thinking
Claude
Research & Writing
Axure RP
Complex Prototypes
How I Work

My design process

1
Discover
User interviews, ethnographic research, competitive analysis, and heuristic evaluation to understand the real problem space.
2
Define
Synthesising research into personas, journey maps, and clear problem statements. Double Diamond thinking to narrow what to solve.
3
Design
Wireframes, hi-fi UI, and interactive prototypes, tested and iterated with users via Maze and moderated sessions.
4
Deliver
Dev-ready specs, design system handoff, QA of UI, and post-launch measurement with analytics to validate outcomes.
Work Experience
Senior Product Designer.
5paisa Capital Ltd.
Mar 2025 – Present
Mumbai, India
Projects & Focus Areas
ETF Ecosystem Algo Trading Platform App Revamp Design Leadership Team Mentoring Information Architecture Accessibility iOS · Android · Web
Product Designer.
5paisa Capital Ltd.
Sept 2022 – Mar 2025
Mumbai, India
Projects & Focus Areas
Navigation Overhaul IPO Redesign UI Bug QA User Research Data-backed UX Design System iOS · Android · Web
Design Intern.
WIRIN - Wipro IISc Innovation Network
Feb 2021 – June 2021
Bangalore, India
Projects & Focus Areas
Autonomous Vehicle Simulator Secondary Research Primary Research Wireframing Prototyping User Testing Visual Design
Education
M.Des. in New Media Design.
National Institute of Design
2018 – 2021
Gandhinagar, India
Relevant Studies
Experience Design Problem Solving Ethnography Research Speculative Design Interaction Design HCI Information Architecture User-Centered Design Design Thinking
About Me

Hey there, I'm Prasham.
My empathetic style and conversion focused approach creates truly unforgettable designs.

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Prasham Chavda